top of page

Wayne State Alumni Association

327148739_3294581060872139_1919338873831697779_n.jpg

"For more than 80 years, the Wayne State University Alumni Association has built community, support, pride and awareness in service of the university. 

 

Today, we engage with a community of more than 300,000 proud alumni around the world. Through local and regional programs, unique volunteer opportunities and communication across a variety of media, we celebrate the stories of our alumni and foster lifelong connections to the university."

What I did

As the student social media assistant from 2020-2021, I: 

  • Managed Facebook, Instagram, and LinkedIn and created content aligned with the university brand guidelines, and co-wrote the first-ever alumni social media guidelines

  • Co-led the third and fourth annual Giving Day campaign, which raised over $350,000 by creating a tight day-of engagement schedule and appearing in an Instagram Story takeover campaign on Wayne State University’s Instagram account

  • Created and scheduled email marketing campaigns for alumni events

Social Media

bottom of page