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Wayne State Alumni Association


"For more than 80 years, the Wayne State University Alumni Association has built community, support, pride and awareness in service of the university. 


Today, we engage with a community of more than 300,000 proud alumni around the world. Through local and regional programs, unique volunteer opportunities and communication across a variety of media, we celebrate the stories of our alumni and foster lifelong connections to the university."

What I did

As the student social media assistant from 2020-2021, I: 

  • Managed Facebook, Instagram, and LinkedIn and created content aligned with the university brand guidelines, and co-wrote the first-ever alumni social media guidelines

  • Co-led the third and fourth annual Giving Day campaign, which raised over $350,000 by creating a tight day-of engagement schedule and appearing in an Instagram Story takeover campaign on Wayne State University’s Instagram account

  • Created and scheduled email marketing campaigns for alumni events

Social Media

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